The increasing inclination of consumers towards eco-friendly materials has contributed to a trend called “sustainable fashion.” As a response, many cosmetic manufacturers have ditched the traditional cosmetic packaging to give way to environmentally friendly containers — in this case, bamboo cosmetic jar.
For centuries, some parts of the world have been using bamboo as household articles or even as a weapon. The Japanese, for instance, can turn it into just about anything, from toothpicks to chopping boards. In China, young bamboo can be turned into writing paper.
Today, bamboo plays an important role in the cosmetic industry. It is a cost-effective tool to market a brand or a product. Beauty products with a bamboo packaging are more attractive, and so they trigger impulse buying.
Bamboo cosmetic jars are the perfect embodiment of the eco-friendly trend that’s hitting beauty stores worldwide. Unlike the “natural trend” that stresses consumer benefits, the “eco-friendly trend” taps into the consumer’s emotions towards nature.
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